Susan Barlin BSBA
Principal
Susan Barlin is recognized for her vision, experience, knowledge, exposure , passion in conceptualizing and marketing lifestyle destinations, master-planned residential and resort communities across the globe. With nearly 20 years of experience in international real estate sales, marketing and concept development and over a billion dollars in sales production, Barlin is President of the Barlin International Group, a full-service real estate firm specializing in the marketing of residential, resort, hotel, retirement and second home community development. Susan is dedicated in creating catalytic and unique residential and leisure destination concepts for a broad spectrum of customers from the Americas to Asia.
A renaissance woman; she is currently the CEO of Barlin International Group; Publisher of International Real Estate Magazine; Organizer of American International Real Estate Expo and Conventions; Special Envoy for Investment and Tourism Promotion for various government agencies like Philippine Department of Tourism and L.A. Economic Development Council; Marketing Director for CapFin Partners, an Investment Banking Company; Board of Director at America Buys Foreclosure, an Asset Management Company. Tourism Destination Development Associate at Online Land Planning; Currently one of the 55 President Liaison of the National Association of Realtors, the world’s largest real estate organization with about 1.4 million members in 55 countries; .International Committee Member of the South bay Association of Realtors; Co founder of CEO Clubs California and CEO Clubs Philippines; Former President of Chamber of Real Estate Developers Association- USA and United Philippine American Press Club.
Successful:
Closed and transacted over a billion dollars in real estate transactions. A consistent top producer and belongs to the top 3% nationwide when she was affiliated with Prudential California Realty. Owned, managed and operated a successful independent real estate brokerage in California that grew into a multi office in Southern California and Nevada. Developed the first homebuyers’ guide magazine of the Asian community in California. Published magazines: Lifestyle, Homebuyers’ Guide, Loans 101, Planet Philippines and IRE Mag. The first of the few who saw and penetrated the emerging global real estate market. She has successfully consulted to international developers from Asia, Europe, Americas and Middle East and government agencies in targeting a niche’ in the global arena. Developing various programs and strategies to attract tourism and investors into a location or country is one of her forte. Featured by Forbes Magazine in her successful contribution to the Philippines’ global promotion. Considered a guru of the global second home market, she has single handedly organized two International Real Estate Expo and Conference in Asia and America. A frequent global convention speaker and contributor of the market trend, she has been tagged as one of the most aggressive International Real Estate Specialist.
Co founder of the CEO Clubs Philippines and California Chapters, she is very much involved in international business matching and connecting global CEOs through trade missions, government relations and new business development.
Recognitions:
A multi-awarded entrepreneur and community leader, she has earned recognitions as “Woman of the Year”; “Entrepreneur of the Year”; “Community Leader” and many others by both the public and private sectors.
Specialization:
International real estate marketing, global sales team building, branding, packaging, concept development, strategic alliances, tourism development, real estate project management, generational marketing with passion on the aging baby boomers. She is a Certified International Property Specialist, Seniors Real Estate Specialist, Resorts Specialist and also specializes on Marketing of Hospitality and Tourism Products and Sustainable Marketing of Tourism Destinations.
Goal:
To spear head the development of a lifestyle destination for the aging baby boomers (born 1946-1966).
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